As October marks Breast Cancer Awareness Month, the beauty industry is kicking into high gear with a wide variety of products to raise breast cancer awareness through related charities. In its final part, this column will continue to highlight inspirational points of view from experts in the field and showcase cool products in support of the cause.
Renowned hair industry icon Ouidad has a personal interest in the cause. Ouidad, a breast cancer survivor, founded Curls for a Cure® in 2005 to raise funds for the Breast Cancer Research Foundation. “In 2002 I was diagnosed with breast cancer, the same disease that took my mother's life. Fortunately, I was treated and made a full recovery, but I vowed to never let recovery be the end of my battle.” – Ouidad
Curls for a Cure® is a donation program on Ouidad.com that welcomes visitors to make a donation of their choosing toward Breast Cancer research. In addition, she matches any amount donated 365 days a year!
ColorMetrics just partnered with the National Breast Cancer Coalition in support of breast cancer awareness month. Add some temporary pink streaks to you hair with Streekers. Throughout the month of October, 100% of proceeds from the sales of Streekers in Pink will be donated to the NBCC to help fund research supporting their goal of ending breast cancer. Kristina Barricelli, the brand’s Creative Consultant and stylist to Miley Cyrus, Vanessa Hudgens and Kristen Chenoweth, recommends Streekers to her clients to temporarily brighten their strands with vibrant, eye-catching color. “You can have pink hair Saturday night and be office-ready by Monday,” Barricelli explains. “This collaboration is an awesome way to be on trend and support BCA month.”
Avon presents their Speed Dry+ Nail Polish in Ballerina. For every bottle sold of soft pink shade, Avon will donate $1.00 to the Avon Breast Cancer Crusade.
ROCKSTAR White is a high-strength over the counter teeth whitening solution. The ingredients are all natural, kosher and made in the USA. The pink "Be Kissable" box was designed to represent Breast Cancer Awareness. $1 from each sale benefits Breast Cancer Research.
The French-milled Gianna Rose Pink Ribbon Guest Soaps are embossed with a pink ribbon that symbolizes hope for so many. The set is presented in a decorative gift box and scented with a fresh linen fragrance. In support of the ongoing effort to find a cure, 20% of the proceeds from the sale of each set will be donated to Making Strides for Breast Cancer. (Available at www.caswellmassey.com.)
TouchBack BrowMarker’s patented formula bonds to eyebrows and skin for color that last all day. The Blonde shade is a soft wash of color that provides a natural look when applied directly on the skin. It features a fine tip marker for easy, precise application. Throughout the month of October, 100% of proceeds from the sales of TouchBack BrowMarker in Blonde will be donated to the National Breast Cancer Coalition. The donations will support potentially life-saving studies conducted by some of the world’s leading scientists to discover the cure for breast cancer, and help raise breast cancer awareness.
Aveda Hand Relief is a top seller since its launch in 1998. $4.00 from each sale of the limited edition Pink Ribbon Hand Relief for Breast Cancer Awareness Month supports cruelty-free research through The Breast Cancer Research Foundation. To date, Aveda has donated more than $2.1 million to BCRF. This year’s goal is $270,000.
Nails Inc. Paint your Pinkie Pink is designed to raise awareness and raise money for the Breast Cancer Campaign. Nails Inc has created a limited edition bespoke pink glitter nail polish that is $10. 10% from every nail polish sale will be donated to the Breast Cancer Campaign, which was established in 1988 with the aim of researching the cure for breast cancer. (Available at www.sephora.com)