Red High Heel Club Makeup Tips

Lip Service
by Laurie Gail

Kerry HertaKerry Herta, Makeup Artist and Educator and Founder, Colour Box Makeup Studios, is a celebrity makeup artist and Emmy nominee. Kerry gives us the latest lip trends, her faves and application instructions below! 

Lip Looks

The latest “lip look” is to see color. What you will begin seeing more and more are dramatic reds and peachy corals. Ruby red lips, while definitely dramatic, are a very classic look. However, for most women, the search for the perfect red can be endless. The good news is that no matter what time of year, a soft glossy lip is always in.

One of my favorite color combos for a red lip is MAC’s Cherry Red Pencil and their Russian Red Lipstick. Another equally beautiful option is Stila’s Number 5 Pencil and Julie Hewett’s Rouge Noir Lipstick

While red lips can be beautiful, they’re often hard to maintain. As a film and TV makeup artist, I can say that the looks you see on screen don’t always translate to the real world. Most of us don’t have a makeup artist available to touch up our lips every time we eat, drink or kiss. Women tend to steer away from looks that require too many touch-ups or shy away from red in general due to the endless hunt for the perfect shade.

There are an overwhelming number of color choices out there. I always tell my students and celebrity clients that color trends change from season to season, but lip color is more personal and many women shy away from some looks due to wearability issues.

Application Tricks

There are a few ways to help ensure your lip color will last. Always include your lips in your skin care regimen. Your lip color will last longer if you exfoliate at least once a week. Removing rough, dry skin from the lips, especially in the winter, will give you improved wearability and a smoother application. I prefer Sara Happ lip scrubs, which are gentle, sugar-based scrubs that come in many flavors - my favorite is Vanilla Bean. It’s best to follow up with a moisturizer. I am a big fan of two-in-one products. Jouer’s Essential Lip Enhancer is a conditioning treatment that also increases fullness. Since it has a hint of color, it can double as a gloss.

Another trick to keeping your lipstick on longer is to use a lip pencil. Lip pencils are great for defining the shape of the lip, but are also great for added staying power. Since lip pencils have more pigment than lipsticks, apply the pencil all over the entire lip not just the outline. When your lipstick rubs off, you still have color on the lip. Layering products is a great way to boost color longevity.

When wearing red, it is necessary to take precautions so the color will not bleed or fade. When applying pencil, it is best to start at the outer corners and work your way in. You will get a smoother application and it will be easier to match each side.

If you love wearing reds or bold lip color, but shy away because there is too much maintenance, try using a lip primer first. It is the same concept as applying a primer to the face. It helps smooth everything out and provides a base for color to adhere to. My absolute go-to product for optimum wearability is FACE Stockholm’s Lip Fix. It is a non-drying lip base that helps prevent feathering and fading. I start by applying a thin layer of Lip Fix all over the whole lip. Trust me when I say a little goes a long way! Then I smudge a bit out to the lip line and sometimes go slightly over it. It’s like creating a border that your lip color cannot cross. I then follow with my lip pencil, then lipstick and/or gloss.

Never apply gloss to the whole lip. By concentrating the gloss in the center of the lip, you help prevent bleeding and smudging. If you like a neutral lip with a little shine, try using a light-colored pencil all over the lip and then applying the gloss in the center. As I mentioned, Jouer’s Lip Enhancer also has a hint of color to it.

I tend to like the look of lip stains, but don’t like the matte appearance. I am a big fan of two in one products and Josie Maran’s Magic Marker Lip & Cheek stain is great! If you want to add shine, try Josie’s Argan High Gloss Lip Quencher.

Not only do I love dual purpose products, I am a huge fan of products that emphasize skincare. Koh Gen Do Cosmetics has a beautiful line of velvety lipsticks that are enriched with Vitamin E, Shea Butter and Jojoba oil. Not only are they long-wearing and moisturizing, they are fragrance and paraben-free.

Since not everyone has a makeup artist to fly in for a touch-up after every sip of coffee, it is crucial to exfoliate first and to apply a lip base.

Ideally, your lip pencil is the same color as your lipstick or gloss choice. The idea of the pencil is to define the lip and enhance staying power, not to actually be seen. This is especially important when you want to achieve a more natural look.


tarte Moisturizing Creamy Lipstick Trio

Try Kerry’s tips with some new brands, colors, and treatments:

The tarte Moisturizing Creamy Lipstick Trio are creamy, semi-gloss lipsticks in three universally flattering shades (nude, rose and pink). The pop-up mirror is great for touch-ups on the go. The blend of plant-based waxes and oils give a light mint scent and soft finish. (Available at

Prep lips with the Mint Julips lip scrub. The Lush Mint Julips lip scrub helps relieve dry, cracked lips. Reminiscent of the well-known cocktail, the mint-chocolate polish is packed with fresh peppermint and sweet castor sugar. It’s vegan, and, as with all of their products, cruelty free! (Available at

Too Faced La Crème collectionToo Faced presents their new La Crème collection. The rich, creamy formula is packed with white lotus flower and power peptides. The twenty shades are grouped into four color ranges: nudes, spices, pinks and reds. (Available at

The Secret Agent Foreign-Intelligence-Flirt features a universally flattering shade. It packs a strong punch by hydrating with Sacha Inchi oil, peppermint oil and aloe vera. (Available at

ShiseidoShiseido’s new shades include Perfect Rouge in Secret, a subtle peach, and Bedtime, a warm rose. Shimmering Rouge in Temptress is a reddish brown with a hint of copper, and Perfect Rouge Tender Sheer in Foxy is a deep, reddish brown. For more daring colors, try favorites such as Lacquer Rouge in Drama, a deep, full-blooded red or Shimmering Rouge in Sizzle, a vibrant coral. (Available at

COVERGIRL’s new lipperfection jumbo gloss balm is a chunky pencil that gives soft shine with a touch of sheer color. (Available at drugstores.)

NYX Cosmetics was named after the ancient Greek goddess who ruled the night. The Xtreme Lip Cream falls between lipstick and lip gloss. Shades run from neutrals like Buttery Nude and Natural to brights like Absolute Red and Bon Fire. (Available at

bliss introduces a new beauty regimen for your lips. The bliss fabulips treatment kit cleans, exfoliates, plumps and softens — a facial for your lips! (Available at

The new lipstick line from Mary Kay is the Mary Kay True Dimensions Lipstick. The formula merges stay-true color with moisturizing skin benefits and age-defying ingredients such as portulaca pilosa plant extract, sunflower seed oil, jojoba and mango butter. The ten shades come in a sleek tube with a push-button design. (Available at

FLOWER is the brand new line from Drew Barrymore. The Lip Service Lip Butter is a non-tacky formula with a buttery-soft texture and a glossy finish. It’s available in flowery shades such as Tempting Tulip, Haute Honeysuckle and Sheer Snapdragon. The Kiss Stick Velvet Lip Color has a velvety matte formula with smooth, intense color. It comes in shades such as Petal Kiss, Tender Tuberose and Chocolate Lily. (Available at Walmart.)

June Jacobs Lip Kit has three steps to revitalize lips. The kit includes an emollient lip exfoliation with sugar granules to sweep away dead skin cells, luxurious Lip Masque to nourish lips, and finishes up with the Lip Renewal, infused with shea butter, mango and aloe to provide relief to dehydrated and chapped lips. (Available at

Obsessive Compulsive Cosmetics Lip Tar combines the longevity of a lipstick with the ease of application of a gloss. It goes on slick and dries to a satin finish. The formula that contains hemp oil, peppermint oil and vitamin E is 100% vegan and cruelty-free! (Available at 

Inglot has many lip options, the newest being their Pacific Blue Collection of Lipstick featuring six sea-worthy shades of blue. If more traditional shades are your thing, check out: LIP DUO Lip Gloss, which comes with two complementary colors in a funky cube-shaped case. Inglot Lipstick comes in tons of shades in matte, cream, pearl and gel formulas. The AMC Lip Paint smooths and moisturizes, the Sleeks PLATINUM Lip Paint has a metallic tint and the Sleeks CREAM Lip Paint has a non-sticky luster effect.
(Available at

AERIN Lip Gloss

The new SMASHBOX MegaTint Long Wear Lip Color is a long-wearing lip tint. Its buildable formula is good for sheer color or a bolder impact. Available in six shades from Nude, a neutral pink, to Cerise, a cherry red. (Available at

Jessica Biel is a fan of the G.M. Collin Lip Plumping Complex. Use it alone or under your favorite shade of lipstick for plumping lips with a healthy-looking, shiny finish. It comes in Rose or Clear. (Available at

Pacifica’s Color Quench Lip Tint delivers sheer color and hydration from coconut and avocado oils. They boast a 100% vegan formula and a 100% recyclable tube! Tints include Sugared Fig, Coconut Nectar, Blood Orange and Guava Berry. (Available at

eos Smooth Sphere Organic Lip Balm Duo

AERIN Lip Gloss looks forward to early spring with three sheer shades: Poppy, a sweet pink, Cassis, a bright berry, and Pink Rose, a subtle peach/pink. (Available at

L’Oreal’s new The Colour Caresse Shine Stain by Colour Riche is a lightweight lip stain with a high-shine finish. The rich pigment can be applied sheer or layered for fuller coverage. (Available at drugstores.)

Three Custom Color Specialists introduce their new Turkish Delight Pomegranate Lip Sheer. The crimson-pink shade is created in their award-winning lipstick formula with a lasting stain. (Available at

The new eos Smooth Sphere Organic Lip Balm Duo is 100% natural and certified organic. The mini-box features the best-selling Strawberry Sorbet and Passion Fruit Smooth Spheres. (Available at

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