Red High Heel Club Makeup Tips

Breast Cancer Awareness
by Laurie Gail

As October marks Breast Cancer Awareness Month, the beauty industry is kicking into high gear with a wide variety of products to specifically raise breast cancer awareness through related charities. Over the next couple of weeks, this column will help to highlight inspirational points of view from experts in the field and showcase cool products in support of the cause.

Stila  Courage & Beauty PaletteStila Global Creative Director Sarah Lucero shares her own personal experience. “I'm a breast cancer survivor and I know firsthand how important it is to feel comfortable about how you look, because this will always affect how you feel. That’s why I’m so excited about the Stila BCA products that I’ve helped create! Stila has created some amazing items this year to support BCA. My personal favorite item is the Courage & Beauty Palette. This palette is compact and is easy to take with you anywhere, anytime. It’s a great girls’ gift for friends, sisters, moms, teachers and anyone else who loves beauty! I helped choose the shades in this palette and it has a beautiful pink Convertible Color inside that you can wear on your cheeks and lips as a natural stain. This set helps you enhance your natural beauty effortlessly. It even has a mirror and step-by-step face chart to guide you. A portion of proceeds will be donated to The Breast Cancer Research Foundation.” (Available at

Smashbox releases their limited-edition Be Legendary Lipstick in October. The hot pink shade, Inspiration, honors Breast Cancer Awareness Month. For every purchase of Inspiration, Smashbox will donate $5 to The Breast Cancer Research Foundation. Says Lori Taylor, PRO Lead Artist at Smashbox, “The BCA be Legendary Lip Color in 'Inspiration' is the perfect pop of color. It's equal parts red and pink, and it’s a great transitional shade from summer to fall.” (Available at

Alterna Stylist 1-Night HighlightsAlterna Stylist 1-Night Highlights presents their Haute Pink shade to support the National Breast Cancer Foundation. Give hair a boost of brightness with this commitment-free temporary color mousse while supporting Breast Cancer awareness. 10% of net proceeds will be donated to support the National Breast Cancer Foundation. (Available at

Each October, VMV Hypoallergenics donates $1 from the purchase of their most recommended products for patients to the Breast Cancer Research Foundation. Know-It–Oil is 100% USDA-certified organic virgin coconut oil. The rich oil provides intense hydration without feeling greasy. (Available at

Ahava Hope Blossoms

The CHI Pink Crinkle Breast Cancer Iron Collection presents their limited edition iron launching in October. It benefits The Rose in Houston, Texas, a non-profit breast cancer organization that provides screening, diagnosis and support to all women regardless of their ability to pay. The CHI Ceramic Dual Voltage Hairstyling Iron straightens flips and curls.

AHAVA is teaming up with the National Breast Cancer Foundation. For every purchase of AHAVA Hope Blossoms, AHAVA will make a 10% donation to the National Breast Cancer Foundation in support of their mission to help fund research and promote education and early detection. These mineral-rich salts contain 21 essential Dead Sea minerals that work to melt away stress while providing moisture to skin and relief to tired muscles. (Available at

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