Each year, spring's new growth reminds us to be kinder to our Mother Earth. In celebration of Earth Day we take a look at little ways we can make a difference, even with our beauty choices.
Avalon Organics’ commitment to organic agriculture includes personal care formulation and a passion for home grown sustainability, cleaner environment, and personal health. Director of Marketing Sarah Galusha discusses the philosophy of the brand.
What does Earth Day mean to Avalon Organics and the company philosophy year-round?
- Earth Day is great for building awareness of environmental issues, but we live this philosophy year round. It’s in everything that we do. Avalon Organics has sustainable packaging initiatives- we have switched a large portion of our bottles to 100% PCR, our unit cartons are made from sustainably sourced FSC fiber, constantly working on more sustainable packaging initiatives including several that we will transition later this year. Additionally, a majority of our products are confirmed biodegradability and this claim will be added to all of our packaging and there are no petroleum-derived ingredients in our products because petroleum is a non-renewable resource. We don’t just do all of this because it is better for you, we do it because it is better for the earth.
You're NSF/ANSI 305 Standard certified, please explain.
- Unlike organic foods and beverages, the United States Department of Agriculture (USDA) has not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. NSF/ANSI 305, the American National Standard specific to personal care products that contain organic ingredients, has established the materials, processes, production criteria and conditions that must be met in order for a brand to call itself organic. Under this standard, all personal care products with "contains organic ingredients" marketing claims or the use of “Organic” in the brand name, must contain a minimum organic content of 70 percent. Avalon Organics® brand was in development for several years to meet the NSF/ANSI 305 standard. Now all Avalon Organics® products contain at least 70 percent organic content; all ingredients are approved by NSF International; and the labeling has been updated. The new and improved products are on shelves across the United States today. All products are free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates.
Which Avalon Organic products would you recommend to someone who is new to the brand?
- Our best-selling hair and body products are our lavender products: Nourishing Lavender Shampoo & Conditioner, Lavender Bath & Shower Gel, Lavender Hand & Body Lotion. Our best-selling facial skincare line is Vitamin C Renewal (top sellers for the franchise: Refreshing Facial Cleanser, Vitality Facial Serum, Renewal Cream). Pick them up at Whole Foods, Target, or www.avalonorganics.com
Other earth-friendly brands join in with new and current products:
Alba Botanica Good & Healthy Range is a new line of facial moisturizers developed for different skin types. The Anti-Oil Weightless Moisture is for normal to oily skin, Oil-Free Radiance Cream is for normal to dry or sensitive skin, Tinted Perfector is for combination skin, and SPF 15 Moisturizer is for daily sun protection. All are free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates. (Available at www.albabotanica.com)
The AHAVA Natural Dead Sea Mud is black mineral mud harvested from the banks of the Dead Sea. Captured within is an extremely high concentration of minerals to absorb excess oil and remove dead skin cells from the body. The treatment can be heated to help relieve stress and muscle aches. It’s Eco-Certified. (Available at www.ahavaus.com)
The Alterna CAVIAR: Omega (+) Nourishing Oil is an anti-aging treatment for dry, dull hair. It’s free of Parabens, Sulfates, Phthalates, Synthetic Color, Paraffins, Gluten, DEA/TEA, Phthalates, Mineral Oil & Petrolatum. (Available at www.sephora.com)
H2O works with Earth Echo International as one of their charity partners. The H2O Plus face Oasis Mist is a convenient facial spray ideal for conserving water. The oil-free hydration is enriched with sea-sourced Vitamins A, C, E, and Provitamin B. (Available at H2Oplus.com)
Conserve water with the L’Oréal Paris EverStyle Texture Series Energizing Dry Shampoo. It diffuses a formula with micronized minerals that instantly absorb excess oil and odor, ultimately extending the life of one’s hairstyle with a virtually undetected formula. (Available at drug stores)
Oscar Blandi Pronto Dry Conditioner Spray is the perfect complement to any dry shampoo. Delivered in a weightless, ultra-fine mist, the spray features a combination of oils, emollients and vitamins that work synergistically to detangle, soften and polish the hair – no wash needed. Its creamy citrus fragrance neutralizes odors, while sunflower oil nourishes hair, hydrolyzed keratin seals the cuticle, and Vitamin B5 prevents future knots. (Available at www.Sephora.com)
The Erno Laszlo Sea Mud Deep Cleansing Bar cleans deeply without stripping skin’s natural oils. The iconic black bar, featuring minerals from the Dead Sea, is made of 97% natural ingredients. (Available at www.ernolaszlo.com)
Sprinkle Matrix Design Pulse Mega Dust at the roots for an instant boost. Absorb oil and grease, preserve a second day blowout and create messy texture on those not-so-good hair days. Mega Dust offers lightweight texture separation and control, plus natural movement. The featherweight powder dissolves into hair instantly and won’t build up or clump. (For a salon locator visit www.Matrix.com)
The JĀSÖN brand announces their new Gluten Free Face, Hair and Body Collection. It’s free of Parabens, Sodium Lauryl/Laureth Sulfate, Petrolatum, Artificial Colors and Phthalates. The extensive line includes the Gulten Free Facial Cleanser, Facial Scrub, Facial Lotion, Facial Crème, Daily Shampoo, Daily Conditioner, Body Wash, Hand Soap, and Hand & Body Lotion. (Available at www.jason-personalcare.com)
The Urban Decay B6 Complexion Prep Spray is a great way to conserve water. The advanced formula contains the first-ever stabilized, liquid form of vitamin B6 which absorbs oil, minimizes pores, and softens skin. (Available at www.ulta.com)
Kiehl’s Since 1851 celebrate their fourth Earth Day campaign with Recycle Across America, whose mission is to introduce solutions that make recycling more simple, comprehensive, and effective. Kiehl’s presents the Kiehl’s Limited Edition Label Art series with socially responsible celebrity partners. This year’s partners, actress/animal activist/environmentalist Ashely Judd and actor/environmentalist Anthony Mackie, designed the label art for the Rare Earth Deep Pore Cleansing Masque. 100% of proceeds benefit Recycle Across America. (Available at www.kiehls.com and Kiehl’s Since 1851 is located at 112 Newbury St., Boston)
The Fat Hair “0” Calories Thickening Shampoo and Conditioner help transform limp hair into thicker, stronger, fuller hair. The vegan, sulfate-free formula is designed with a blend of natural extracts and proteins. (Available at Walgreens)
Weleda is well know for their sustainability and fair trade principles. On top of that, they’re pioneers of 100% certified-natural skincare. All Weleda products are certified natural by NaTrue’s strict guidelines. The new Oat Replenishing Hair Care Collection includes Oat Replenishing Shampoo, Oat Replenishing Conditioner, and Oat Replenishing Treatment—all infused with natural coconut oil, organic oat extract, and jojoba seed oil. The new Wild Rose Facial Smoothing Capsules deliver nutrients into skin to soften fine lines, improve elasticity, and restore vitality. (Available at www.usa.weleda.com)
The WetBrush is eco-friendly in every sense of the word. The brush is made of bamboo (a sustainable and natural material), its also cruelty-free, dye-free and its packaging is made from 100% recycled paper and printed with soy ink. The WetBrush is committed to improving the quality of life in impoverished communities across the globe and have teamed up with charity:water. The brush works well on wet or dry hair (and extensions and wigs) and detangles painlessly. (Available at www.thewetbrush.com)
Jamaica’s natural beauty was the inspiration behind isola, a line of all-natural body scrubs, lotions, and candles. They’re free of parabens, sulfates, synthetic dyes, petrochemicals, and GMOs. Jamaican Coffee & Sugar Scrubs are available in Vanilla Latte and Lemongrass Island Blen, Isola Sea Salt Scrubs are available in Coconut Kiwi (new!), Coconut Grapefruit, and Vanilla Orange. Moisturize post-scrub with isola’s Vanilla and Coconut lotion. The Soy Candle Collection features 100% non-toxic soy wax candles with pure cotton wicks and is available in seven scents. (Available at www.isolabody.com)
L’Occitane celebrate Earth Day year-round with their refill bottles so customers can refill without purchasing additional packaging. In addition, for Earth Day 2014, L’Occitane is offering 50% off a product refill when customers purchase the accompanying full size product throughout the month of April. (Available at www.usa.loccitane.com)