Red High Heel Club Makeup Tips

Look Good, Feel Good, Do Good!
by Laurie Gail

Last year at this time we highlighted some products benefitting worthwhile institutions and their philanthropic efforts. See below for the latest goodies and programs from companies stepping up their commitment to organizations near and dear to their hearts (and ours!).

Demeter First Response BostonAfter the tragic events at the 2013 Boston Marathon, Demeter Fragrance Library created, in a matter of days, their First Response-Boston fragrance. Demeter Fragrance Library has over 250 scents that are “inspired by everyday objects and experiences.” First Response-Boston is a combination of spices and flowers, overlaid with white smoke and rubber. The smoke and rubber are to honor the bravery of Boston’s Firefighters. 75% of the proceeds benefit Boston First Responders Fund, administered through the Boston Firefighter’s Credit Union. (Available at 

H2O Restore Our Water PlanetH2O donates 10% of the sales of their Restore Our Water Planet Limited Edition Shower Gel to EarthEcho International, an organization that empowers youth to take action to protect and restore our water planet. The ocean-inspired shower gel packs in antioxidant-rich Watercress Extract and Iceland Moss help to keep skin smooth along with nutrients Provitamin B5, Vitamin E and Aloe Vera. (Available at 

Aveda, always ecology-minded, introduces their new Full Circle recycling program. “At Aveda, we find inspiration in nature and believe that it should be emulated as a model of sustainability. Aveda is committed to developing products that can be responsibly sourced, manufactured, used and then returned to the natural world. We also develop packaging with high levels of post-consumer recycled content that can be continuously cycled in the industrial world,” says Dave Rapaport, Vice President Earth & Community Care, Aveda. Partnering with g2 revolution, a leading recycling innovations company, Aveda will provide guests the chance to return Aveda packaging not accepted by some municipal curbside recycling programs to all 107 Aveda Experience Center retail locations in the US. The Aveda packaging collected will be sorted to be recycled into reusable material, with the goal of making it into new Aveda packaging or accessories, thus helping to prevent Aveda packaging from going to landfill.

OuidadOuidad, known for innovative hair products for all hair types (including curly!) are no strangers to charity. This time around, they support the American Red Cross. From responding to US disasters each year to helping to provide more than 40% of America’s blood supply, American Red Cross efforts are essential to assisting those in need. “Helping people in need and really knowing that you are making a difference enriches your life, beyond words,” says Ouidad Co Founder and American Red Cross volunteer, Peter Wise. Ouidad recognizes this and is making a donation to support their life-changing efforts. During the month of July, 100% of the Ouidad Wave Create Collection proceeds for the entire month will be donated to the American Red Cross. (Available at 

Mineral FusionMineral Fusion Nail Polish is a long-wearing polish formulated without the use of formaldehyde, toluene, camphor and dibutyl phthalate. They just added thirty new colors to the collection, ranging from classics and glitters to super-shiny metallic and subtle sheers. Mineral Fusion partners with the National Coalition Against Domestic Violence to help raise awareness of this growing problem and show these brave women they are not alone. (Available at Whole Foods Market.) 

Alaffia Everyday Coconut Water Face Toner is a Fair Trade Certified toner made with coconut water, neem and papaya to rehydrate skin while neutralizing surface impurities. Alaffia donates 10% of sales to empowering women in poor communities. Alaffia funds projects that work to alleviate poverty and gender inequality in Africa. Started in 2003, the Alaffia Shea Butter Cooperative in Sokodé, Togo creates economic opportunity for women who were denied access to education and whose skills and knowledge are undervalued in today's societies. Since women hold the historical, traditional knowledge of handcrafting shea butter, they make up 99% of the members of the cooperative. The funds generated through the sale of Alaffia handcrafted shea butter support stable, fair income for these women. (Available at Whole Foods Market.) 

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